To focus on a humorous theme, we created a caricature of a grumpy, old man – Crabby Joe!

This image allows us to poke fun at ourselves and to encourage our customers to share a fun visit. We encourage our Franchisees to actively participate in special community events, sponsoring local sports associations, and helping charitable organizations. Crabby Joe’s wants to be front and centre in the community and give back our support to our customers...

This fun theme is also carried through with our customers, encouraging them to participate in contests such as to jokingly nominate, “The Crabbiest Boss of the Month”, etc., etc.

From our first location in Ingersoll, Ontario, we’ve grown to 30 locations, spread geographically across Ontario from Chatham to Belleville.

Today we are actively working on three new locations and expect to welcome up to an additional 8 new Franchisees into our system in the next year. All of these individual locations will open in Ontario.

Area or master franchise applications outside of this core area will be carefully considered and selected when both parties (we and you) are able to ensure there will be proper support to expand new locations.

In any neighborhood there is a multitude of eating establishments. At no other place however, will you find such fun filled combination of pleasant décor, good food, reasonable prices, and excellent service.

You’ll find your customers visit Crabby Joe’s frequently – in many cases more than once a week.

Warm décor plus friendly service required a third ingredient for great customer satisfaction – good quality food and beverages at reasonable prices. Take a look at our regular menu and our express lunch. Better still, visit a Crabby Joe’s location and try a taste.

Our cooks are responsible for properly cooking and presenting delicious appetizers or fantastic meals from the products selected, tested and approved by our Head Office.
Our Franchisees provide a broad range of skills and backgrounds. Some have hospitality experience – many don’t. In the latter case, we help the Franchisee recruit experienced assistants. One common denominator of all is a real desire and hunger for their own business. Management and “people” experience is a must.

Obsidian Group Inc.’s experience in recruiting, screening, and training Franchisees are key factors in the growth of our franchise system.